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Victor Enrich – New Artwork: « Artgrater »

Victor Enrich – New Artwork: « Artgrater »

It’s a personal critique about how money (large sums of it, in fact) has completely destroyed art, forcing many artists of today to work on « what sells » instead of on their own true experiments.
The piece showcases a Guggenheim Museum being literally grated down by an invisible hand on top of the Leadenhall tower, commonly known as the « Cheesegrater ».
The Leadenhall tower, located at the very center of one of the most important financial neighborhoods worldwide, the city of London, impersonates here the « power of money » while the poor Guggenheim acts as « creativity ».
In order to focus on the grating action, I have made a short animation. (submitted in gif format and inserted in the body of this message right below)
The animation ends with a very easy to solve hieroglyph: « Revo Si Tra », which is apparently being said by the one doing the actual grating while is laughing at us.

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